I read this short article online at Folio which cited a Forrester Research study that found while 77 percent of people plan to keep their current number of magazines subscriptions for the near future, 18 percent plan to cut back. Those with multiple (more than five) subscriptions - 24 percent anticipate cutting back. And the harder hit type of magazine will be the consumer magazine (not business-to-business). (I was also amazed to read that more than 700 new magazines formed in 2007. How many of those do you think are still around?)
We get a lot of magazines at the house. I pay for Wired ($10/year) and EW ($36/year). I also get Domino, which was a gift. The hubby gets Esquire, Scientific American, Spin, PlayStation, Popular Science, Sports Illustrated and Motor Trend. My EW is my Sunday escape reading, so I'd really miss it. I get Wired primarily for work, but I may not renew when the time comes. And I'm not planning to start any new magazines subscriptions (I used to get several others, but I cut back last year).
I think the hubby also plans to cut back, especially when we find we don't read them all. He loves the PlayStation magazine (reads it cover to cover), most issues of SI (which I actually got on a deal for $2 for a year, so um yeah, can't go wrong there, especially for a weekly) and his car mag. But the rest are up for consideration, I think.
So, what about you? How many magazines do you get? And is this something that you're looking to cut back on in the upcoming year? As a magazine editor, I can't help but be sad at this trend - I love magazines! - but I do understand. :)